Welcome!

The 2025 Accounting MOVE Project (MOVE), in partnership and collaboration with the Center for Accounting Transformation and CPA Trendlines, is conducting a research study on the true cost of losing talent and why belonging is essential for firm resilience and growth.  

Our primary objective is to understand how firms are retaining talent, building resilient and engaged teams, and future-proofing their workforce. The complete survey should take about 35 - 40 minutes, with required questions averaging approximately 15 minutes to complete. However, to be considered for the Best CPA Firms for Women and Best Firms for Equity Leadership lists, you must answer all questions. As always, your information and answers will be kept secure and confidential. 
 

Consent to Participate 
The completion of the survey constitutes informed consent to participate in this study. You will be asked for firm demographic information which will be used for classification and analysis purposes. 

As part of the survey, your firm name is required so the research team can follow-up on any responses that may need clarification. If you choose to upgrade to receive a Scorecard, a MOVE team member will contact you to schedule an interview(s) with firm leaders. These conversations allow us to deliver custom insights and best practices tailored to your firm’s data.

All submitted data will be used in the evaluation process for the “Best CPA Firms for Women” and “Best CPA Firms for Equity Leadership” lists. However, no identifying information will be included in any published research or reporting without your prior written consent. 
 
The Center for Accounting Transformation is the custodian of your responses and will have access to the full dataset, including personally and firm identifiable data. Your responses will remain confidential and will not be shared outside of the MOVE research team. 

If you have any comments or questions about the research survey, you can contact us at info@improvetheworld.net. All participating firms will receive high-level information on the results of this study for participating. If you would like to receive copies of the full research reports released by both the Center for Accounting Transformation and the Accounting MOVE Project, please complete the Opt-In question at the end of the survey. By completing the following questions, you are agreeing to participate in this research and consenting to the use of your data as described above. 

 
I have read the consent to participate above and am willing to participate.